Towel Club is built around the imaginary beach club we always wanted to start, but never found the time or opportunity to open. In its place, we created the merch for it.


As the first clothing & accessory brand in the world fully dedicated to terry cloth fabric, we make pieces perfected for relaxed vibes at the beach or wet times at the pool party. As a symbol of our love for the beach, we give proceeds of our sales to help clean them up.


Up until the actual club house opens, we hope you enjoy the merch. And just in case, if you one day in the future, wander down a beach in the surf, and spot a Towel Club sign, it means our dream came true. Come on in, first drinks on us.